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In addition to creating digital advertising for American Airlines Cargo, we had opportunities to do some special projects that involved some unique approaches.
American Airlines Cargo is a leader in temperature-controlled air shipping, which is increasingly important to industries—such as pharmaceuticals—that need to keep their cargo within specific temperature ranges. We were asked to create this HTML5/Javascript microsite to explain their Cold Chain solutions and commitment to their customers. Animation features were used to highlight the range and value of their service.
When AA Cargo were were planning a VIP event in Chicago to coincide with a large industry conference, they wanted something special in the way of an invitation. So we designed and developed an animated piece, which has the envelope spin in, turn around, open, slide the card out, and allows the user to pivot the card from front to back. We also produced an HTML5/Javascript version for iOS mobile devices.
It was so well-received that we were later asked to design and build their annual holiday card on the same platform, which they plan to continue using for other promotions and cards. This holiday card concept uses a shape for the gift box that would be recognized by their audience as the profile of an air cargo container.
Client: American Airlines
Services: Creative concept, copywriting (on holiday card), design, Flash/HTML/Javascript programming