eyemotive
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American Airlines digital invitation and holiday card

We have been creating digital advertising and special projects for American Airlines' Cargo division over the past few years. In 2012, they were planning a VIP event in Chicago, to coincide with a large industry conference, and wanted something special in the way of an invitation. So we designed and developed an animated piece, which has the envelope spin in, turn around, open, slide the card out, and allows the user to pivot the card from front to back. We also produced an HTML5/Javascript version for iOS mobile devices.

It was so well-received that we were later asked to design and build their annual holiday card on the same platform, which they plan to continue using for other promotions and cards. This holiday card concept uses a shape for the gift box that would be recognized by their audience as the profile of an air cargo container.

Client: American Airlines

Services: Creative concept, copywriting (on holiday card), design, Flash/HTML/Javascript programming