MSC Software provides engineering simulation software, which allows for virtual testing of mechanical systems, resulting in better products and massively lower development costs versus building and testing physical prototypes.
We created a number of ad projects for MSC, including this recruitment ad for qualified engineers.
Building on their position in the automotive area, MSC asked us to create a campaign—translated into local languages—to highlight their simulation software solutions in the international market.
Client: MSC Software, Santa Ana, California
Services: Advertising creative direction, ad concepts, copywriting and design