Toshiba HDD nostalgia campaign

We were asked by Toshiba to create a promotional campaign for their enterprise-level Hard Disk Drive products, based on a "nostalgia" concept, to highlight the fact that they have been a leader in that category since 1967. We created the theme headline, "Spinning Enterprise HDDs since 1967," to tie into an interpretation of period design styles. A number of different designs variations were done, and will be used in sequence over the course of the campaign.

Client: Toshiba America Electronic Components, Irvine, California

Services: Campaign theme creative, design, production