Toshiba advertising, branding & microsite

Eyemotive has enjoyed a long relationship with the Toshiba memory products group. Our team has been involved in many branding, advertising, collateral and packaging efforts over a ten-plus year relationship.

These samples show some of our past and recent work for Toshiba. They include the development of the brandmark for their "Inventor of Flash" positioning strategy (along with the 25th anniversary logo extension), packaging design for the consumer retail space, and a print ad campaign aimed at the engineer audience. We also created the concept, copy and design for an online and print campaign, using a '60s poster style, to promote Toshiba's experience in hard drives going back to 1967.

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Client: Toshiba America Electronic Components, Irvine, California

Services: Identity design, ad concept, copywriting and design, packaging copy strategy and design, collateral design