Wingnuts Restaurants branding and advertising

When the idea of a new restaurant chain based on a wild menu of 30 flavors of buffalo wings was still the concept stage, we were given the challenge of developing the brand image that would represent a carefree environment, exciting flavors and a little bit of craziness. The wing-walker logo, wood-type poster styles and references to early twentieth century entertainment were the direction we took. The identity elements were very effectively brought indoors by Wingnuts’ architectural firm.

​The Wingnuts print campaign highlights the theme and variety of the menu, using a tone that kept things light and whimsical. 

Client: Wingnuts Restaurants

Services: Branding, name consultation, identity design, advertising creative development, copywriting, ad design